Does grounding science in everyday experiences make it more relatable and engaging for the public? While 82% of people in the UK acknowledge the importance of science, only 22% feel personally connected to it—a gap that stems from inaccessible language and limited interaction with science in everyday contexts.
Through the Glowing Science project, we demonstrate the potential of public engagement to captivate and educate. This series of interactive table-top activities showcases the applications of fluorescence. While it is crucial in advanced research—such as green fluorescent protein (GFP) used to track molecular processes—it’s also present in our daily lives. These activities not only highlight the visually striking role of fluorescence in molecular pharmacology but also invite conversations about drug discovery, illustrating how research helps develop life-changing medicines. We highlight how using familiar examples—whether fluorescence in toothpaste or in cutting-edge research—makes abstract concepts accessible. Through such creative and interactive activities, we can strengthen public trust, spark lifelong interest in science, and create a more scientifically literate society.
By drawing on the concept of "science capital"—the knowledge, attitudes, and experiences that influence how individuals relate to science—we explore ways to bridge this divide. We believe public engagement can be part of the solution making science more inclusive, relevant, and inspiring.